The leading experts in Athlete Brand

Empowering athletes to leverage their greatest asset

Unlock the power of athlete brand

Athletes are surrounded by opportunity. Sponsorship. Social media. Paid speaking. Career opportunities. And the list goes on (and on).

Their brand is the key to unlocking these opportunities. But while every athlete has a brand, many don't know what theirs is or how to activate it.

The reality is, without the right know-how and support athletes are missing out. That's where we can help.

Trusted by:

our proven approach

Athlete Brand Education

We offer modulated, on-demand education that teaches athletes how to identify, communicate and leverage their brand.

We cover everything from athlete brand 101 to social media and sponsorship. It's a comprehensive, customisable approach that's been created specifically for athletes.

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Tailored programs

Group workshops

Personalised mentoring

Online courses and webinars

Every athlete has a brand. And it's their superpower.

you don't need to be a gold medal winner or media darling to have a brand.

brand is who you are not how many people know you.

Who We Are

We educate and empower athletes so they can sit in the driver's seat of their journey.

We've made it our mission to help the 99% of athletes benefit from their time in sport (just like the 1% always have). The 99% have incredible stories, skills and value to share but how they leverage their brand is a little different to the model the 1% follow. We help them do it their way, the right way.

We're not new kids on the block either. We've been teaching athletes about brand for a decade. So we know what works, what the athlete pathway is really like and what athletes need to succeed.

What our clients say

We loved The Brand Builders localised approach to Athlete Brand Education.

We had a cohort of 12-16 year old athletes and the program was tailored to meet them where they are at now. It was relevant and thought provoking for our young athletes and has given them the skills and tools to activate and communicate their brand.

Karen Norden

General Manager, Gymnastics Singapore

I've used my brand to create positive impact for something I care about.

Learning how to carry my message has had a positive impact on my life. I am now working with charities and raising awareness for mental health, helping to break the stigma around mental health and disability.en text hidden text hidden text

Damon Jaenke

Wheelchair Marathon Racer

Let's connect

hello@thebrandbuilders.com.au
Brisbane, Australia
61+402033503

Let's connect

hello@thebrandbuilders.com.au
Brisbane, Australia
61+402033503

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We acknowledge the First Nations people and Traditional Owners of country that we live and work on. We operate our business on Meanjin land, the land of the Jagera and Turrbal people. This land always was, and always will be Aboriginal land.

We recognise and honour their ongoing connection to land, waters and culture. We pay our respect to their Elders past and present.

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