The Secret to Finding Social Media Success as an Athlete
There's a funny push-pull with athletes and social media. They know it can unlock major opportunities and yet so many of them are afraid of it, don't like it all that much or simply cannot figure it out. Unexpected,
Read moreSingapore Sport and Deloitte Success Story
About the projectWhen Singapore Sports Institute (SSI) CEO Bob Gambardella has an idea, he runs with it and makes it happen. When Bob and his leadership team at SSI met with Vickie Saunders of
Read moreShe Science Success Story
About the projectTish Monahan, owner of She Science, was at the very first seminar that we delivered to business owners on the topic of “How Athlete Ambassadors Benefits Your Business”. Her retail
Read moreThe Ultimate List of Benefits Athletes Can Offer Sponsors
Looking for ideas on what to offer your sponsors? Here's our ultimate list of sponsor benefits to help you provide your sponsors with real, tangible value.How to identify what you'll offer sponsorsThe
Read moreProtein Supplies Australia Success Story
About the projectWorking with Protein Supplies Australia it is immediately clear how passionate the team are, not only about their product (they manufacture natural protein powders) but about their
Read moreHow to Write a Sponsorship Letter
"How to write a sponsorship letter" is the most commonly searched for term on Google when it comes to athlete sponsorship. So let's unpack what a sponsorship letter really is and how to write a great one. What
Read more2023 Athlete Sponsorship Trends
Curious about what athlete sponsorship trends you should be incorporating into your strategy this year?Well, athlete sponsorship looks a little different to what it did ten years ago (and for the better). These
Read moreHow to Become a Sponsored Athlete
Looking for a simple guide on how to become a sponsored athlete? We've got you covered. Read on to find out what sponsorship is (and isn't), the types of sponsorship on offer, identifying what to
Read moreWhat Makes an Athlete’s Brand Memorable
Unique. Some would say the word has lost some of its punch because of how frequently it gets thrown around.But in the world of athlete brand, "uniqueness" really matters.So what is it that makes an athlete's
Read moreOne of Those Cringe Moments in My Career
In the second year of running my athlete sponsorship education business, I was at a busy Sydney café, sitting across from the organiser of a very prestigious conference that I desperately wanted to speak
Read more